2020 Beijing Civic Science Literacy Competition Finals successfully broadcast on science education channel of Beijing Radio & TV Station

2021-01-12

Sponsored by Beijing Municipal Office for Implementation of National Science Literacy Outline and Beijing Association for Science and Technology, co-organized by member entities of the Office and 16 district counterparts (associations for science and technology) and organized by Beijing Sci-tech Report, the “2020 Beijing Civic Science Literacy Competition Finals Showdown” was successfully broadcast on the science education channel of Beijing Radio & TV Station during 18:45—19:30, January 9, 2021. The event, in keeping with popularizing scientific knowledge, carrying forward the scientific spirit, spreading scientific thoughts and advocating scientific methods, focused on life health, aerospace science and technology, green and environmental protection, food security and information technology, and helped create an enabling climate for believing in, loving, learning and using science in various manners such as onsite quiz, popular science lecture and expert comments.

 

At last, a delegation from Changping District called the “light of science and technology” stood out from the 8 finalists, winning the annual championship. BAST branches in Yanqing, Daxing, Xicheng, Changping, Fengtai and Huairou districts won the 2020 excellent organization award. More than 20 new media online platforms including Xinhuanet.com, www.yangshipin.cn, stdaily.com, China Youth Daily client, CSTNET,  www.btime.com, SciTech+, toutiao.com, life channel of Changping Radio & TV Station, sina.com, weibo.com, Baidu.com, Youku.com and iQiyi.com broadcasted the event simultaneously. According to rough statistics, the total views of the program on online platforms exceeded 2.019 million. 

During the event, Beijing Civic Science Literacy Competition continuously fueled the science popularization on the epidemic prevention and control by holding a series of online quiz titled “fight against COVID-19”, conducting publicity activities in collaboration with People’s Daily client, BJMTV, weibo.com and toutiao.com, and promoting the event simultaneously at 7000 new-era civilization practice centers (stations and offices); meanwhile, it stepped up efforts to hold ad-hoc quizzes in different fields with Beijing CDC, Beijing Gardening and Greening Bureau, Beijing Municipal Commission of Urban Management and Beijing Meteorological Service; it drove Xicheng, Chaoyang, Fengtai, Yanqing, Miyun and Shunyi districts to conduct division finals of the Competition, thus making active contributions to creating a science popularization ecosystem in the capital city for the new era.

In 2020, the Competition had more than 0.675 million online registered participants, a total of 10.317 million browses and nearly 20.44 million clicks, making active contributions to improving the science literacy of Beijing citizens.

 

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