The series activities for Science New Year’s Eve follow the theme of leading a new trend of science communication and creating a new brand of scientific culture. A kaleidoscope of activities including the annual final of Beijing Citizen Scientific Literacy Competition, Beijing International Science and Technology Film Festival, the release of the annual scientific rumor-breaking and truth-seeking list, and the Science Party held by Beijing Science Center are held during the New Year’s Day and Chinese Spring Festival, providing an opportunity for scientists to celebrate the festival, and for academicians to deliver online lectures. A new journey of science popularization has been developed, a new culture of science as a new year celebration has been fostered and a civilized practice of science is put into place to guide the public. The Science New Year’s Eve Series Activities has become a famous brand of integrated development of science and culture, and is poised to empower the development of Beijing in the new era.